Behind the Run: Charlotte Running Co.’s Journey to 24 Years
With 24 years of experience in the running community, Charlotte Running Co. has built strong relationships and provided personalized service to achieve this milestone. Adapting to runners’ and walkers’ evolving needs, they’ve become a trusted partner in Charlotte. As they celebrate this achievement, Charlotte Running Co. remains grateful for the community that has supported them every step of the way. We talked with the team about their culture and community building in Charlotte.
Celebrating 24 years is a huge milestone! What do you believe has been the key to Charlotte Running Co.’s success and longevity in the community?
Celebrating 24 years is truly a special milestone, and we believe our success and longevity is rooted in our commitment to building genuine relationships within the community. From day one, we’ve focused on creating a welcoming and inclusive environment where every runner/walker feels like they belong. Our team is passionate about helping each customer find the right gear and supporting their journey, whether they’re new to running or chasing their next big goal.
Another key to our success has been adapting to the needs of our customers over the years. We stay current with the latest running technology and trends, ensuring that we provide high-quality products and services. But more than anything, it’s the sense of community that makes Charlotte Running Co. special. We’re not just a store—we’re a gathering place for runners/walkers, a source of encouragement, and a partner in celebrating milestones, big or small. Our events, group runs, and commitment to giving back have helped us maintain deep ties to the Charlotte area, and we’re incredibly grateful for the support we’ve received over the past 24 years.
Can you tell us more about the origins of your popular Pancake Runs? How did the idea start, and what can participants expect at these events?
The Pancake Runs started as a fun and engaging way to bring the community together around fitness and good food! The idea came from wanting to create a casual, social running event that not only encourages people to get moving but also gives them something enjoyable to look forward to afterward. We wanted to offer a warm, welcoming atmosphere where runners/walkers of all levels could come together, share a run, and then enjoy a delicious pancake breakfast as a reward for their efforts.
At our Pancake Runs, participants can expect a friendly and inclusive environment. After the run, we serve freshly made pancakes, creating a relaxed and social atmosphere where everyone can connect. It’s not just about the run, it’s about building relationships and a sense of community. We often tie the runs to seasonal themes—like our upcoming Boo Edition, Catch a Turkey, or Running of the Santas—adding an extra layer of fun and excitement. Plus, we love to include small surprises, like raffle prizes and discounts for participants, making it a memorable experience each time!
Charlotte Running Co. is known for fostering a sense of community. How do your events, like group runs, etc help bring runners together in the Charlotte area?
At Charlotte Running Co., we aim to create an inclusive space where runners of all levels can connect, support each other, and grow. Our events, like group runs and social gatherings, are designed to foster a sense of camaraderie and shared goals within the running community. Whether it’s our regular group runs, themed Pancake Runs, or more structured training programs like the Spring Half Marathon Training Program, each event is an opportunity for runners to come together, meet new people, and push themselves in a supportive environment. It’s not just about the miles, it’s about building relationships, sharing experiences, and creating lasting memories. We believe that running is more enjoyable when done together, and our events make sure there’s a place for everyone, from first-timers to seasoned ultra marathoners.
What advice would you give to new runners?
For new runners, our biggest piece of advice is to start slow and focus on consistency rather than speed. It’s easy to get caught up in the excitement, but building a solid foundation over time will keep you injury-free and help you enjoy the process. Find a group or a buddy to run with, as it can make training much more enjoyable and provide the support you need to stay motivated. Don’t be afraid to walk if you need to—every step is progress. And most importantly, listen to your body. Rest when you need it, and celebrate your milestones, no matter how small they may seem. Running is a journey, and we’re here to help you every step of the way!
What variety of products can customers find at Charlotte Running Co. and what makes you stand apart from competitors?
At Charlotte Running Co., we offer a carefully curated selection of running shoes, apparel, and accessories to meet the needs of every runner. We carry a wide range of brands like Nike, Asics, Mizuno, New Balance, On, Hoka and more, featuring everything from high-performance shoes like the Nike AlphaFly 3 and Diadora Gara Carbon to everyday trainers and recovery options. Our product lineup also includes running essentials like nutrition products, socks, and injury-prevention tools.
What sets us apart is our personalized approach to fitting and customer service. We take the time to understand each runner’s needs, gait, and goals, using our expertise to recommend the best shoes and gear. Whether you’re training for your first 5K or your next marathon, we’re here to ensure you have the right equipment for your journey. It’s not just about selling products—it’s about helping every customer find the best fit and feel confident in their running experience.
How can people get involved with Charlotte Running Co. and stay up-to-date with upcoming events, races, and specials?
Getting involved with Charlotte Running Co. is easy! You can join us for any of our monthly Pancake Runs, or sign up for one of our seasonal training programs like our upcoming Trail Training Group. To stay updated on all our events, races, and in-store specials, you can follow us on social media, subscribe to our newsletter, or check our website. We regularly post about upcoming activities, special promotions, and community highlights, so you’ll never miss out. Plus, stopping by any of our stores is a great way to get to know our team and learn more about what we have going on!
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Website: charlotterunning.com
